Haiyue Sheng Lighting deeply cultivates the Southeast Asian market, strategically signing agreements to unlock new growth opportunities.
Release time:2025-11-19
At the cooperation signing ceremony held at the Zhongshan Cross-border E-commerce Industrial Park, Haiyuesheng Lighting officially signed an annual strategic partnership agreement with LUX Lighting, Malaysia’s leading distributor, and Bright Light, Thailand’s top distributor. The first batch of orders includes over 2,000 units of products such as the Hi-Solar series solar street lights and LED indoor panel lights, with a contract value totaling 8 million yuan.
The Southeast Asian market, driven by robust demand for infrastructure development, has become a fiercely contested battleground for global lighting companies. Haoyuesheng Lighting has specifically launched wide-voltage products tailored to local power grids and has successfully obtained 12 international certifications, including UL, FCC, and SAA, effectively addressing technical barriers in export trade.
"After the Shenzhen-Zhongshan Link was opened, overseas customers can now reach our Zhongshan base from Shenzhen Airport in just 40 minutes, significantly boosting factory inspection efficiency," revealed Tang Jianhai. He also noted that the company has already established an overseas warehouse in Kuala Lumpur, enabling 72-hour local delivery. Looking ahead to 2025, Haoyuesheng plans to focus on expanding into the Indonesian and Philippine markets, aiming for a 50% increase in overseas sales, which will account for 40% of total revenue.
Meanwhile, the head of partner company LUX Lighting emphasized that Haoyuesheng’s products offer distinct advantages in both light efficiency and pricing, forecasting annual sales of 15 million yuan this year.
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